| Article |
|---|
| Article name |
A Verbal Component of the Student Newsletter in the System of the Professional Speech Training in Advertising and Public Relations |
| Authors |
Khakimova E.M. Candidate pf Philology Associate professor, khakimova-elena@yandex.ru |
| Bibliographic description |
|
| Section |
Theory and Methodology of Media Education |
| UDK |
811.161.1’373 + 378.01 |
| DOI |
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| Article type |
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| Annotation |
PR and advertising professionals must have a high level of linguistic competence.
Newsletter «PR-break������������������������������������������������������������������» issued at Mass Communication Department of South Ural State University
allows students to achieve this aim. The authors, who work at the newsletter seek for
creativity. But they do not always understand that the creation of high quality media product is
impossible without knowledge of the language standard. Students make many lexical, grammatical,
stylistic, spelling, and punctuation errors. The paper presents qualitative and quantitative
analysis of these errors. The study results are advisable to consider within the system of
contemporary educational practice.
|
| Key words |
media education, language competence, orthology, an error, professional culture. |
| Article information |
|
| References |
1. Erofeeva I. V. Mediatekst kak produkt tvorchestva i prostranstvo nacional’noj kul’tury //
Cennosti kul’tury i tvorchestva (verbalizacija kul’turnyh smyslov teksta): kollektivnaja monografija
/ otv. red. I. V. Erofeeva; Zabajkal. gos. gum.-ped. un-t. Chita, 2011. S. 82–103.
2. Nikolina N. A. M.Ju. Fedosjuk, T. A. Ladyzhenskaja, O. A. Mihajlova. Normy sovremennogo
russkogo literaturnogo jazyka. Russkij jazyk dlja studentov-nefilologov: uchebnoe posobie.
M.: Flinta: Nauka, 1999. S. 52–97.
3. Rozental’ D.Je., Dzhandzhakova E. V., Kabanova N. P. Spravochnik po russkomu
jazyku: pravopisanie, proiznoshenie, literaturnoe redaktirovanie. M.: Ajris-press, 2008. 768 s.
4. Uspenskij B. A. Kratkij ocherk istorii russkogo literaturnogo jazyka (X–XI vv.). M.: Gnozis,
1994. 240 s.
5. URL: http://pr.web-3.ru/functions/proffessionalskils/ (data obrashchenija: 04.04.2012).
6. URL: http://eduscan.net/standart/070801 (data obrashchenija: 04.04.2012).
7. URL: http://www.garant.ru/products/ipo/prime/doc/98244/ (data obrashchenija:
04.04.2012).
8. URL: http://pravitel’stvo.rf/docs/15535/ (data obrashchenija: 04.04.2012). |
| Full article | A Verbal Component of the Student Newsletter in the System of the Professional Speech Training in Advertising and Public Relations |
