Article |
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Article name |
Publicist Style on Radio |
Authors |
Klyuev Y.V. Candidate of Philology, Associate Professor , klim-yurish@inbox.ru |
Bibliographic description |
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Section |
MEDIA LINGUISTICS |
UDK |
808.51 |
DOI |
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Article type |
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Annotation |
Relevance of article is caused by more and more increasing influence on the modern
person of channels of mass communication. The key instrument of functioning of mass
media is the speech activity based on written (periodicals) and oral (radio and television)
speech forms. Scientific interest represents actually speech factor which is most brightly
shown in broadcasting activity. Speech characteristics of communication define vectors of
meanings and style of public communication, influence behavior of the person, reveals its
vital interests. In the presented work by means of methods of supervision, deduction and
the cognitive analysis aspects of a publicist style as main property of radio performances
are analyses. The main categories of radio communication are studied: \"the text in radio
journalism\", \"radio speech\" and \"dialogue\". Functions of publicist style on radio are opened:
information and influencing. Key characteristics of a publicist style of radio performances
are the bright author’s beginning and a social orientation, commenting and an assessment
reported, a moral component of the address to audience are investigated. It is noted
that strengthening of a publicist style of communication is promoted by an active intonation,
application of means of expression. Dependence of degree of a publicist style of the
speech on radio from genre characteristics of messages is revealed. Programs of information broadcasting are focused on objective logical reflection of reality. In analytical transfers topical issue is investigated, commented, means of expression and an assessment of information are actively applied. The most advanced stage of a publicist style author’s transfers with obviously expressed publicist beginning, expressivity, originality and brightness of the speech possess. In article also the characteristic of a condition of culture of speech communication on modern domestic radio is given.
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Key words |
broadcasting, radio journalism, radio speech, dialogue, publicist style, intonation. |
Article information |
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References |
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Full article | Publicist Style on Radio |