Article
Article name Implementation of Suggestive-Magical Function of the Language in the Texts of Exorcism (Incantation) and Advertisement
Authors Butilskaya L.V. Candidate of Philosophy, larissa76@list.ru
Bibliographic description
Section Scientific Research
UDK УДК 008 + 398
DOI
Article type
Annotation In the article the specific character of suggestive-magical function of the language used in texts of exorcism (incantation) and advertisement is considered. The essence of the given function consists of the fact that suggestive influence on subconsciousness of a person is carried out. Both in the texts of exorcism (incantation) and in the texts of advertisement it is possible to see language means and methods used with the aim of such influence. The analysis of specificity of the given methods enables us to draw a conclusion on similarity of these two genres.
Key words suggestive-magical function of language, exorcism, advertisement, language techniques.
Article information
References
Full articleImplementation of Suggestive-Magical Function of the Language in the Texts of Exorcism (Incantation) and Advertisement