| Article |
|---|
| Article name |
Modern Mediatext in Cognitive Spheres of «Creation» and «Creativity»: Axiology of Conflict |
| Authors |
Erofeeva I.V. Doctor of Philology, associate professor, irina-jour@yandex.ru |
| Bibliographic description |
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| Section |
Journalism |
| UDK |
811 + 002. 703.0 |
| DOI |
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| Article type |
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| Annotation |
The interdisciplinary approach and interpretative semantic analysis of contexts in which a model
of mediacreation is represented make it possible for the author to determine the necessity of the
creative potential in informative society, main mediatechnologies and also the features of a creator –
the author and the subject of creativity. Due to the linguo-cultural approach and conceptual analysis
of more than 200 printed and TV texts cognitive components of conceptualized schemes of creation
and creativity are distinguished. The stable structures representing the concept creation are as
follows: meaning, motion from the old to the new, values, culture. The cognitive sphere of creativity
includes technology, non ordinary form of a mediaproduct, impact effectiveness. The difference of
characteristic components in metatexts of mass media causes dominating polar connotation aureole
of the models mentioned: strictly positive (creation) and neutral or negative (creativity). The author
of the article concludes that the differentiation of cognitive spheres shows us a definite value choice
and professional culture of the communicator.
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| Key words |
mediatext, creation, creativity, concept, values of culture, representation |
| Article information |
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| References |
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| Full article | Modern Mediatext in Cognitive Spheres of «Creation» and «Creativity»: Axiology of Conflict |
