Article
Article name Modern Mediatext in Cognitive Spheres of «Creation» and «Creativity»: Axiology of Conflict
Authors Erofeeva I.V. Doctor of Philology, associate professor, irina-jour@yandex.ru
Bibliographic description
Section Journalism
UDK 811 + 002. 703.0
DOI
Article type
Annotation The interdisciplinary approach and interpretative semantic analysis of contexts in which a model of mediacreation is represented make it possible for the author to determine the necessity of the creative potential in informative society, main mediatechnologies and also the features of a creator – the author and the subject of creativity. Due to the linguo-cultural approach and conceptual analysis of more than 200 printed and TV texts cognitive components of conceptualized schemes of creation and creativity are distinguished. The stable structures representing the concept creation are as follows: meaning, motion from the old to the new, values, culture. The cognitive sphere of creativity includes technology, non ordinary form of a mediaproduct, impact effectiveness. The difference of characteristic components in metatexts of mass media causes dominating polar connotation aureole of the models mentioned: strictly positive (creation) and neutral or negative (creativity). The author of the article concludes that the differentiation of cognitive spheres shows us a definite value choice and professional culture of the communicator.
Key words mediatext, creation, creativity, concept, values of culture, representation
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Full articleModern Mediatext in Cognitive Spheres of «Creation» and «Creativity»: Axiology of Conflict