| Article |
|---|
| Article name |
Social Advertising as an Object of Sociological Analysis |
| Authors |
Kovaljova A.V. Doctor of Sociology, Associate professor, m-Liga@inbox.ru |
| Bibliographic description |
|
| Section |
SOCIOLOGY |
| UDK |
316.772 |
| DOI |
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| Article type |
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| Annotation |
The article presents the main provisions of the sociological concept of social advertising, considers
the essence of social advertising and its features and gives its scientific definition. It describes the
purpose, objectives and functions, presents methodological, organizational and technological principles
of social advertising and identifies the areas of its modernization in Russia.
|
| Key words |
social advertising, social advertising features, aims and objectives of social advertising,
social advertising functions, principles of social advertising. |
| Article information |
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| References |
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| Full article | Social Advertising as an Object of Sociological Analysis |
