| Article |
|---|
| Article name |
Gender Stereotypes in Language and Discourse |
| Authors |
Bukina E.I. Candidate of Philology, bukina_yelena@mail.ru |
| Bibliographic description |
|
| Section |
Language and Culture |
| UDK |
81.23 |
| DOI |
|
| Article type |
|
| Annotation |
The issue of gender stereotypes is discussed in the paper from the angle of sociology,
psychology and linguistics and major distinctive features of gender stereotypes – both
positive and negative – are explored. The author uses sociolinguistic approach to the issue
of gender stereotypes within which gender is viewed as a social construct permanently
supported by social institutions and cultural traditions. The author summarizes data
concerning the important role of language as a means of reproducing and reinforcing
gender stereotypes through public discourse practices which act as a powerful tool of
implementing the policy of those in power. The basic theoretical points are illustrated in
the course of linguistic and stylistic analysis of public discourses of the advertisement and
the proverb. The author uncovers the latest tendencies in structuring advertizing discourse
which show certain changes in gender policy of modern quality publications.
|
| Key words |
gender, gender stereotypes, feminist criticism of language, public discourse,
proverbs, advertising discourse. |
| Article information |
|
| References |
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| Full article | Gender Stereotypes in Language and Discourse |
