| Article |
|---|
| Article name |
Sociocultural Phenomenon of the Postcard (As Exemplified by a Russian Wedding Postcard) |
| Authors |
Butilskaya L.V. Candidate of Philosophy, larissa76@list.ru |
| Bibliographic description |
|
| Section |
Language and Culture |
| UDK |
811.161.1 / 316’28 |
| DOI |
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| Article type |
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| Annotation |
In this article the postcard is presented as a text that contains a variety of semiotic
codes opening sociocultural contents. A postcard or a greeting card is not only a holiday
symbol. From the point of view of linguistic culture (as well as linguo-semiotics, intercultural
communication theory, etc.), it is a source of information about national and cultural identity
of the society, impact of cultural transformations that occur in the society. By means of
linguistic-cultural analysis of wedding postcards, the author comes to the conclusion that
deciphering national symbols presented in wedding postcards, the communicants will be
able to realize intercultural dialogue and perceive and interpret texts of other cultures. The
main symbols analyzed in the article are graphics (colour, drawings) and linguistics (wishes
in which the main components are figurative-expressive means of the language, as well as
linguoculturems).
|
| Key words |
sociocultural, wedding postcard, linguocultural analysis, national-culturalidentity, symbol, linguoculturem. |
| Article information |
|
| References |
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RKI) // Russkij jazyk v sovremennom Kitae: sb. nauch.-metod. st. II Mezhdunar. nauch.-prakt. konf. (g. Hajlar, KNR, Institut
russkogo jazyka Hulun’buirskogo instituta, 11–12 aprelja 2012 g.) / Zabajkal. gos. gum.-ped. un-t, Hulun’buirskij institut,
KNR. Chita – Hajlar, 2012. S. 17–23.
2. Larina A. N. Dokumental’naja otkrytka konca XIX – nachala XX vv. kak istochnik po istorii i kul’ture Moskvy: dis. ...
kand. ist. nauk: 07.00.09. M., 2004. 213 c.
3. Ozhegov S. I. i Shvedova N.Ju. Tolkovyj slovar’ russkogo jazyka: 80000 slov i frazeologicheskih vy-razhenij /
Rossijskaja akademija nauk. Institut russkogo jazyka im. V. V. Vinogradova. 4-e izd., dop. M.: Azbukovnik, 1999. 944 s.
4. Otkrytki: [sajt]. URL: www.http://amnesia.pavelbers.com (data obrashhenija: 15.05.2012).
5. Russkie otkrytki: [sajt]. URL: www.http://mirpoz.ru (data obrashhenija: 15.05.2012).
6. Sociokul’turnyj podhod: [sajt]. URL: http://ru.wikipedia.org/wiki (data obrashhenija: 10.01.2012). |
| Full article | Sociocultural Phenomenon of the Postcard (As Exemplified by a Russian Wedding Postcard) |
