| Article |
|---|
| Article name |
Media Project Snob in Modern Information Environment |
| Authors |
Ponomareva E.V. Doctor of Philology, Associate Professor, ponomareva_elen@mail.ruSem’yan T.F. Doctor of Philology, Associate Professor, tatyana_semyan@mail.ru |
| Bibliographic description |
|
| Section |
MEDIA LINGUISTICS |
| UDK |
070.482 |
| DOI |
|
| Article type |
|
| Annotation |
The paper describes a famous multimedia project Snob whose work represents the current
trends of modern information space, describes the strategy of Snob website, its interactive
capabilities. The Snob project intensifies interaction with the reader in every possible way and
provides information not only visually, but also verbally. Special attention is paid to the analysis
of the magazine Snob based on the creation and preservation of humanitarian environment
in today’s society. A significant aspect of research is the analysis of the visual component in
creative concept of Snob magazine, which shows the visual appearance of strategic variable
vector of contemporary culture from verbal to visual, from the word to the bright iconic image.
The external appearance of Snob web page and space of the magazine pages is much
segmented and contains a lot of sections, subsections and references, reflecting the model
of modern video clip type of consciousness. In today’s information space a certain model is
crystallized, the visual appearance of which is directly connected with the mentality of the era.
|
| Key words |
mediaproject, website, magazine, interactivity, visuality, iconic image. |
| Article information |
|
| References |
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| Full article | Media Project Snob in Modern Information Environment |
