| Article |
|---|
| Article name |
Peculiarities of Conception and Media-Text Development of the Regional TV Channel Site |
| Authors |
Lobodenko L.K. Candidate of Pedagogy, Associate Professor, lobodenko74@mail.ru |
| Bibliographic description |
|
| Section |
MEDIA LINGUISTICS |
| UDK |
070:454.17 |
| DOI |
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| Article type |
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| Annotation |
The article deals with the peculiarities of development of regional web-based media
sites. The author reveals the key criteria for evaluation of a web-based media site: the
content, visual design, organizational decisions, friendly interface and usability, interactivity.
The identified criteria and analysis of mainstream regional media allow the author to
develop the conception of web-based media.
Furthermore, the author believes that on the one hand the strategy of the regional webbased
medium performance is based upon current conceptions of traditional mass media;
on the other hand it develops in accordance with specific features of up-to-date network
information-communication technologies.
While conducting the research of regional web-based media it has been discovered
that their content is focused on the conception of the modern periodical (a newspaper or a
magazine) which incorporates such component models as that of a conceptual, design and
organizational ones. The author emphasizes that web-based media acquire such properties
as interactivity, hyper-textuality, and multi-medianess which make it possible to realize
the further conception development and integrate such component models as communication
and service ones. Media text is the basis for the formation of the concept of online
media. The regional web-based medium of Chelyabinsk region (the site www.1obl.ru) of
the media holding company \"ОТВ\" – is used as a basis for research.
|
| Key words |
journalism, regional web-based media, web-based media conception, media-
text, media content. |
| Article information |
|
| References |
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| Full article | Peculiarities of Conception and Media-Text Development of the Regional TV Channel Site |
