| Article |
|---|
| Article name |
Competitiveness of a Preschool Educational Organization in the Educational Services Market |
| Authors |
Zakharchenia N.F.Senior Lecturer nfzakharchenia@gmail.com |
| Bibliographic description |
1. Glebova, N. M. Marketing research of the consulting services market. Cand. sci. diss. abstr. Novosibirsk, 2004. (In Rus.). 2. Dubeshko, N. G. Monitoring mechanisms for managing the quality of education in a preschool education institution. Cand. sci. diss. abstr. Minsk, 2017. (In Rus.). 3. Dubeshko, N. G. Organizational and pedagogical conditions for the use of monitoring mechanisms for managing the quality of education in a preschool education institution. Vestnik BarGU, no. 7, pp. 23–28, 2019. (In Rus.) 4. Kofman, A. Introduction to fuzzy set theory. M: Radio I svyaz’, 1982. (In Rus.). 5. Mamontov, S. A. Marketing research of the educational services market. Cand. sci. diss. abstr. Novosibirsk, 1999. (In Rus.) 6. Novikov, D. A., Ivashchenko, A. A. Models and methods of organizational management of innovative development of the company. M: Lenand, 2006. (Rus.) 7. Ryzhov, A. P. Elements of the theory of fuzzy sets and measurements. Moskva: Dialog-MGU, 2003. (In Rus.) 8. Sknarin, A. A. Management of the competitiveness of the economic system based on marketing. Cand. sci. diss. abstr. Taganrog, 2006. (In Rus.) 9. Subetto, A. I. Methodology and typology of quality management of created objects. L., 1978. (In Rus.) 10. Teylor, F. U. Principles of Scientific Management; per. s angl. A. I. Zak. M: Konsalding, 1991. (In Rus.) 11. Fayol, A. General and industrial management; per. B. V. Babina-Korenya. M: Centr. in-t truda, 1923. (In Rus.) 12. Urwick, L. F. Elements of administration. New York: Pitman, 1944. (In Engl.) |
| Section |
|
| DOI |
10.21209/2658-7114-2021-16-2-21-26 |
| UDK |
338.5 |
| Article type |
|
| Annotation |
The choice of educational services and the struggle for the consumer in the field of education
is a difficult task for a modern preschool educational organization. The high quality of the provision
of educational services does not guarantee its relevance, since it cannot always meet the needs of
consumers. The author has assumed that the management of educational services of a preschool educational organization would be effective if carried out on the basis of a marketing approach. The article provides a scientific rationale for the choice of a model of competitiveness of a preschool educational organization, presented in the form of a mathematical expression. The author’s analysis of dissertation research in the field of economic theory made it possible to develop it on the analogy of the author’s model of A. A. Sknarin, but in the education system. To use the modified model in determining the competitiveness of a preschool educational organization, a methodology is proposed, the content is disclosed and a functional description of the model is given. Such a detailed presentation of it opens up prospects for the application of the competitiveness model of a preschool educational organization in practice to test the hypothesis about the factors that affect the increase in competitiveness: external, internal and systemic.
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| Key words |
marketing, preschool educational organization, educational services market, competitiveness |
| Article information |
|
| References |
1. Glebova, N. M. Marketing research of the consulting services market. Cand. sci. diss. abstr. Novosibirsk, 2004. (In Rus.).
2. Dubeshko, N. G. Monitoring mechanisms for managing the quality of education in a preschool education institution. Cand. sci. diss. abstr. Minsk, 2017. (In Rus.).
3. Dubeshko, N. G. Organizational and pedagogical conditions for the use of monitoring mechanisms for managing the quality of education in a preschool education institution. Vestnik BarGU, no. 7, pp. 23–28, 2019. (In Rus.)
4. Kofman, A. Introduction to fuzzy set theory. M: Radio I svyaz’, 1982. (In Rus.).
5. Mamontov, S. A. Marketing research of the educational services market. Cand. sci. diss. abstr. Novosibirsk, 1999. (In Rus.)
6. Novikov, D. A., Ivashchenko, A. A. Models and methods of organizational management of innovative development of the company. M: Lenand, 2006. (Rus.)
7. Ryzhov, A. P. Elements of the theory of fuzzy sets and measurements. Moskva: Dialog-MGU, 2003. (In Rus.)
8. Sknarin, A. A. Management of the competitiveness of the economic system based on marketing. Cand. sci. diss. abstr. Taganrog, 2006. (In Rus.)
9. Subetto, A. I. Methodology and typology of quality management of created objects. L., 1978. (In Rus.)
10. Teylor, F. U. Principles of Scientific Management; per. s angl. A. I. Zak. M: Konsalding, 1991. (In Rus.)
11. Fayol, A. General and industrial management; per. B. V. Babina-Korenya. M: Centr. in-t truda, 1923. (In Rus.)
12. Urwick, L. F. Elements of administration. New York: Pitman, 1944. (In Engl.) |
| Full article | Competitiveness of a Preschool Educational Organization in the Educational Services Market |
