Article
Article name Journalism in Training Specialists in Public Relations
Authors Melnik G.S.Doctor of Political Sciences, professor melnik-spb@mail.ru
Bibliographic description
Section
DOI
UDK УДК 070
Article type
Annotation The article deals with the problems of teaching public relations students some techniques and skills of journalistic creativity, learning the principles of journalistic profession. A specialist in Public Relations, in addition to communication skills, must have literary and artistic inclinations, developed imaginative thinking and employ a system of figurative-expressive means of journalism.
Key words media text, journalistic product, specialist in Public Relations, media, genres.
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Full articleJournalism in Training Specialists in Public Relations