| Article |
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| Article name |
The Internet-Meme as a Special Genre of Communication |
| Authors |
Chasovskiy N.V.Postgraduate Student nikita-nox@mail.ru |
| Bibliographic description |
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| Section |
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| DOI |
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| UDK |
801.73 |
| Article type |
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| Annotation |
This article analyzes the meme as a special genre of Internet communication. The most
important characteristics and operational features are considered. The author claims that
the iconic meme component corresponds to the principle of visualization as a dominant
characteristic of Internet communication and is essential for the most rapid and accurate
transmission of not only the information it contains, but also the attitude of the communication
participant to it (his emotions, feelings, impressions, often having witty and ironic character).
The verbal component of the meme is also subordinated to the features of virtual
communication is therefore characterized as informal, ease, inscribed in con-situation, having
the freedom of using the linguistic resources. In general, in the research, such genre
features of the internet meme like spontaneity, aspiration to interest and cover the largest
possible number of users, “short-living” in conjunction with the potential for further development,
the entertainment purposes, focus on attracting and retaining the attention, the fast
spreading (provided the popularity) are allocated. It is noted that external communication
via memes is one-sided: the author publishes in the Internet the created text, and the other
participants of communication rate it with the special means of commenting.
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| Key words |
virtual communication, internet meme, visualization, genre. |
| Article information |
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| References |
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| Full article | The Internet-Meme as a Special Genre of Communication |
