Article |
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Article name |
Political Space Aesthetics: Experience of Sociological Reconstruction of the Journalist’s Professional Competence |
Authors |
Zarubin V.G. Doctor of Sociology, Professor, vg_zarubin@mail.ru |
Bibliographic description |
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Section |
SOCIOLOGY |
UDK |
329.63 |
DOI |
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Article type |
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Annotation |
The article reveals the aesthetic dimension of the political process. The author shows the influence
of market relations, the economic crisis and power concentration on the electoral process and describes
the characteristics of the social challenges that journalists face in their professional activity. The first
challenge is the market test. The market offers a journalist to be both the seller and the goods. The
second challenge is the crisis test. Customers’ ideals replace political ideals. There is a need to search
for new horizons to comprehend the current political course and to develop the canons of the principles
of politicized thinking. Reality dictates new policy thinking contours. Observations suggest that public
policy quits being a collision arena for polar social forces and transforms into a form of art. The third
challenge is the power test. In this case, power becomes a matter of self-worth. Mass media become
the arena of struggle. The paper reveals the relationship between the stages of the electoral process and
the journalists’ professional activities, and presents the professional competences of the journalists,
who specialize in covering election campaigns. The author characterizes the professional roles of a
journalist-sociologist, journalist-ideologist, journalist-sensator, journalist-imagemaker and journalists,
legitimating and illegitimating the existing political order.
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Key words |
aesthetics, political space, social challenge, market, crisis, power, electoral process,
cyclicity, journalist, competence. |
Article information |
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References |
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Full article | Political Space Aesthetics: Experience of Sociological Reconstruction of the Journalist’s Professional Competence |