Article
Article name Political Space Aesthetics: Experience of Sociological Reconstruction of the Journalist’s Professional Competence
Authors Zarubin V.G. Doctor of Sociology, Professor, vg_zarubin@mail.ru
Bibliographic description
Section SOCIOLOGY
UDK 329.63
DOI
Article type
Annotation The article reveals the aesthetic dimension of the political process. The author shows the influence of market relations, the economic crisis and power concentration on the electoral process and describes the characteristics of the social challenges that journalists face in their professional activity. The first challenge is the market test. The market offers a journalist to be both the seller and the goods. The second challenge is the crisis test. Customers’ ideals replace political ideals. There is a need to search for new horizons to comprehend the current political course and to develop the canons of the principles of politicized thinking. Reality dictates new policy thinking contours. Observations suggest that public policy quits being a collision arena for polar social forces and transforms into a form of art. The third challenge is the power test. In this case, power becomes a matter of self-worth. Mass media become the arena of struggle. The paper reveals the relationship between the stages of the electoral process and the journalists’ professional activities, and presents the professional competences of the journalists, who specialize in covering election campaigns. The author characterizes the professional roles of a journalist-sociologist, journalist-ideologist, journalist-sensator, journalist-imagemaker and journalists, legitimating and illegitimating the existing political order.
Key words aesthetics, political space, social challenge, market, crisis, power, electoral process, cyclicity, journalist, competence.
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Full articlePolitical Space Aesthetics: Experience of Sociological Reconstruction of the Journalist’s Professional Competence