| Article |
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| Article name |
Advertising Text Addressee’s Image from a Perspective of Gricean Maxims (Maxim of Quality) |
| Authors |
Baklanova I.I.Candidate of Philology, associate professor ibaklanova@yandex.ru |
| Bibliographic description |
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| Section |
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| DOI |
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| UDK |
811.161.1:659.117.3 |
| Article type |
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| Annotation |
The article deals with the features of implicit information about the expected addressee
of advertising texts. This information is closely connected with the conversational maxims
of H. P. Grice and in particular with the maxim of Quality. Various types of well-reasoned advertising
texts focus on different types of not informed recipients, while advertising texts without argumentation
are addressed to targeted recipients seeking for certain goods or services. Reasoning in texts targeted to
a consumer not seeking for a specific product is often replaced by the psychological impact on him.
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| Key words |
advertisement, addressee’s image, maxim of Quality, implicit information. |
| Article information |
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| References |
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| Full article | Advertising Text Addressee’s Image from a Perspective of Gricean Maxims (Maxim of Quality) |
