| Article |
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| Article name |
The Fifth Estate Illusion: How Social Networks Influence on Journalism Practice |
| Authors |
Dzhazoyan A.E.Secretary info@mediacongress.ru |
| Bibliographic description |
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| Section |
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| DOI |
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| UDK |
070 |
| Article type |
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| Annotation |
Modern media experiences great pressure from blogs and social networks. Author arranges his analysis in a number of case studies: how the bloggers replace journalists in the investigative efforts, how the discussion on the current media messages is turning into a quality check of the journalist’ work and how to deal with specially forged news. Author concludes that the relationship between blogosphere and mass media is not a direct controversy, but both media types are collaborating and complementing each other. Internet blogosphere assumes media messages as the source of its inspiration thus expanding the integrative function that is traditionally attributed to mass media. Also, out-of-system control of the mass media activity does not mean that something dismisses the “fourth estate
institution”. This is just a self-proclaimed appropriation of the capacity that has been earlier
a domain of the specially empowered social institution – free press. On the other hand,
an immediate and lively social media debate that occurs around actualities initiates legacy
media to follow a treacherous attention of the “network public”. This pursuit usually conflicts
with the mission that the society places on the traditional media. Blogosphere is far more
emotional than a traditional mass media, but journalists tend to be seriously affected with
this emotionality and, moreover, this affectation leads them to a review of their obligations
with the society.
With consideration of these facts, the author comes to a conclusion that much closer
attention should be granted to the professional standards, the journalism ethical code, to
the rights and obligations of journalist. Author’s conclusions also imply that mass media,
assuming itself as a part of the public institution, has to crunch the business models in
order to avoid fast profiteering in favor of a longer-term planning that is more compatible
with media’s social mission.
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| Key words |
mass media, social mission, controlling the controllers, fake news, Fog
news, columnist, emotional journalism. |
| Article information |
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| References |
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| Full article | The Fifth Estate Illusion: How Social Networks Influence on Journalism Practice |
