| Article |
|---|
| Article name |
Basic Descriptions of New Social Media |
| Authors |
Shestyorkina L.P.Doctor of Philology, assistant professor 250852@mail.ruBorchenko I.D.Candidate of Culturology skaterova@list.ru |
| Bibliographic description |
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| Section |
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| DOI |
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| UDK |
316.77:004.77 |
| Article type |
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| Annotation |
In the article, the theoretical bases of functioning of new social medias are examined
in the modern Russian society. Topicality of this theme is conditioned by the process of
forming of modern informative society, where the new social Medias play the special role,
which create a new habitat, new social values, and new way of life and new principles of
society management. Under their influence the traditional medias are transformed: become
overgrown with New Technologies, for example, digital processing of images before
a publication in a newspaper or usage of computer instruments for sorting, adjustment,
transformation of journalistic feedstock to the note or reporting; extend the spectrum of
possibilities of information distribution.
New social Medias are interactive digital methods of information delivery, means of
communication, where a main communicative source is the Internet. We consider them
as: social networks, blogs, subcastes, web-sites, internet-forums, Wiki, products printed,
on-line and mobile.
In the article basic descriptions of new social medias are given: digital methods of
treatment of information, informative exchange with the elements of the of informativelycommunication
system, the interactivity of communications, that consists in their difference
on the criterion of availability and methods of delivery to end-user.
Modern technical development of internet-communications sphere allows usage of this
environment with the purpose of the rapid informing of public and creation of wide public
opinion. Thus, the research object has a direct relation to civil society of modern Russia
and acquires emergency meaningfulness in connection with the height of number of consumers
of the new social medias engaged in communication process.
This research matters at conception making of informatively-communication development
of the modern Russian society. It can be interesting for sociologists, economists,
specialists in area of advertisement and public relations at forming of the integral approach
to civil society devdelopment.
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| Key words |
mass media, digital technologies, new social media, internet-communications. |
| Article information |
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| References |
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| Full article | Basic Descriptions of New Social Media |
